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November 05.2025

2 Minutes Read

Goldman Sachs Invests $100 Million in MoEngage for Global AI Expansion

MoEngage funding and AI expansion presentation at conference.

Goldman Sachs Fuels MoEngage's Global Expansion with $100 Million

In a decisive move to enhance its customer engagement platform, MoEngage has secured $100 million in new funding, spearheaded by existing investor Goldman Sachs Alternatives and co-led by Indian venture firm A91 Partners. This latest investment pushes MoEngage's total funding to an impressive $250 million as the startup aims to expand its market presence, particularly in North America, where it has seen substantial revenue growth.

AI-Driven Revolution in Customer Engagement

As businesses increasingly shift toward digital marketing strategies, the demand for advanced customer engagement tools has skyrocketed. MoEngage has positioned itself at the forefront of this change by integrating artificial intelligence into its platform. Their innovative Merlin AI suite features AI-driven agents designed to streamline campaign management and enhance personalization for B2C brands. This allows marketers to utilize existing first-party data efficiently, thereby improving customer engagement and response rates.

Expanding Market Share: A Focus on North America

Historically concentrated in India and Southeast Asia, MoEngage has recently made significant strides in North America, which now accounts for over 30% of its total revenue. The newfound capital will support further expansion in the region and assist in bolstering marketing and customer success teams. MoEngage aims to replicate its success globally, utilizing insights from existing markets to drive innovation and customer acquisition.

Impact of AI on Marketing Decisions

MoEngage isn’t just another marketing platform; it is an essential tool for brands looking to adapt in a rapidly changing digital landscape. Tools such as decisioning AI, which assist brands in determining optimal messaging and timing for customer interactions, are becoming vital in reducing manual labor and enhancing operational efficiency. As noted by CEO Raviteja Dodda, using AI not only helps brands engage effectively but also saves significant time in launching campaigns.

Conclusion: Investing Smarter in a Digital Future

The infusion of $100 million from Goldman Sachs marks an exciting chapter for MoEngage, signifying strong confidence from seasoned investors. As consumer behaviors continue to evolve, embracing advanced technology like AI in marketing strategies will be crucial for businesses aiming to stay ahead. Learn how to invest smarter by taking advantage of resources available today.

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Goldman Sachs Invests $100 Million in MoEngage for Global AI Expansion

Goldman Sachs Fuels MoEngage's Global Expansion with $100 Million

AI-Driven Revolution in Customer Engagement

Expanding Market Share: A Focus on North America

Impact of AI on Marketing Decisions

Conclusion: Investing Smarter in a Digital Future

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