Is the NAR Winning Back Agent Trust After Controversial Changes?

NAR trust real estate agents tug-of-war illustration, cityscape background.

Is NAR Winning Back Agents' Trust?

In recent months, the National Association of Realtors (NAR) has found itself at a pivotal moment in its history. After rolling out controversial changes regarding buyers’ agent compensation, many real estate professionals lost confidence in this influential trade group. A new survey reveals some signs of recovery, signaling a potential turnaround for NAR's image.

From Trust to Doubt: The Shift of Sentiment

Just over a year ago, a substantial number of agents, responding to an Intel survey, expressed their negative views about NAR. In August 2024, only 17% viewed the group favorably, with the majority believing it caused more harm than good. Fast forward to July 2025: that proportion of positive opinion has doubled to 31%. Still, a significant 40% of agents remain undecided, highlighting a lot of room for improvement.

Rebuilding Trust Through Action

NAR’s leadership has recognized the importance of trust and has taken essential steps to mend its relationship with real estate agents. New advisers have been brought in to better connect with brokerages and local associations. This direct outreach demonstrates NAR's commitment to demonstrating its value to members, thereby slowly regaining a foothold in the industry.

Is Recovery Sustainable?

Despite the improvements, questions remain. Agents understandably hesitate to fully embrace NAR given the past controversies and ongoing speculation about commission rates. Nevertheless, the positive shift in perception may suggest that agents are beginning to understand the true impact of the settlement on their earnings.

What Lies Ahead for NAR?

While it's clear NAR is making strides towards rehabilitation, the future depends on sustained engagement and transparency. The group must continue to provide value and address concerns, paving the way for a more unified real estate community.

NAR's journey is significant not just for its members, but also for the broader landscape of American real estate. As trust seeps back into the relationship, agents may find renewed confidence in their representation, which could ultimately benefit clients and the market.

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Is the NAR Winning Back Agent Trust After Controversial Changes?

Is NAR Winning Back Agents' Trust?

From Trust to Doubt: The Shift of Sentiment

Rebuilding Trust Through Action

Is Recovery Sustainable?

What Lies Ahead for NAR?

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