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November 28.2025

2 Minutes Read

Mastering Facebook Ads: Secrets to Editing Your CBO Bid Strategy

Casual man asking why he can't edit bid strategies, related to CBO.

Understanding the Challenges of Editing Bid Strategies with CBO

If you've ever faced the frustration of trying to edit your bid strategy on Facebook Ads, you're not alone. Innovators in the advertising space, especially those working with Meta, have reported similar struggles, particularly when utilizing the Advantage+ Campaign Budget (CBO). This method of managing campaign dollars simplifies some decisions but complicates others, especially around bid strategies.

Why Bid Strategy Edits Are Restricted

The crux of the issue lies in the link between CBO and your bid strategies. If CBO is turned on—which it often is, even if you are managing just one ad set—this setting applies one uniform bid strategy for the entire campaign. This means that specific adjustments at the ad set level become impossible unless you consider a different budgeting strategy. The goal here is clarity in resource allocation, but it can lead to questions and confusion among advertisers trying to customize their campaigns.

Proven Solutions to Successfully Navigate CBO Settings

Fortunately, you don’t need to feel stuck. If you find yourself unable to edit your bid strategy, there are a couple of strategies to consider:

Set Up A Campaign Bid Strategy: First, define your campaign bid strategy. Once established, you can go back to the individual ad sets and adjust their specific goals as needed. This can set a clearer path for optimizing your ads without losing track of overarching campaign performance.
Switch to Ad Set Budgets: Another option is to switch back to ad set budgets instead of relying on CBO. This will allow you the freedom to edit your bid strategies and goals as per usual, granting more flexibility and control over your campaigns.

The Importance of Staying Informed

With rapid changes in the landscape of social media marketing, understanding the finer points of your advertising tools is paramount. Misunderstandings around CBO are common, but they can be avoided by keeping informed. Consider subscribing to platforms that offer insights and best practices around Meta advertising, just like those found on Jon Loomer’s blog and related resources.

Put Your Facebook Advertising Knowledge to Work

As you continue to refine your advertising skills, it’s beneficial to implement what you've learned here. The tools and techniques for better managing CBO settings will pave the way for more efficient advertising strategies. Dive into these adjustments today to help improve your ad performance—don’t let confusion hold you back!

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Mastering Facebook Ads: Secrets to Editing Your CBO Bid Strategy

Understanding the Challenges of Editing Bid Strategies with CBO

Why Bid Strategy Edits Are Restricted

Proven Solutions to Successfully Navigate CBO Settings

The Importance of Staying Informed

Put Your Facebook Advertising Knowledge to Work

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