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June 03.2025
2 Minutes Read

NAR's Change to Hate Speech Policy: What Real Estate Pros Need to Know

Speakers discussing NAR Hate Speech Policy Changes on stage.

Understanding NAR's Stance on Hate Speech Policies

At a recent conference in Washington D.C., the National Association of Realtors (NAR) President Kevin Sears addressed speculations regarding changes to the organization's hate speech policy, stating that these adjustments are unrelated to former President Trump. Instead, Sears emphasized that the modifications aim to reduce legal risks as NAR anticipates significant membership declines.

Navigating the Ambiguities

The proposed revisions to NAR's current hate speech policy, known as Standard of Practice 10-5, come in response to concerns raised by local Realtor associations regarding its vague wording. This policy, enacted in 2020, prohibits various forms of hate speech and harassment based on specific protected characteristics. However, Sears noted that the varied interpretations of the policy across NAR's 1,100 local associations added to the confusion, prompting a reevaluation of its definitions.

Internal Pressures and Changes Ahead

Reflecting on NAR's financial landscape, Sears shared that a revenue drop of $32 million is anticipated due to a declining membership count projected at 1.2 million by 2026. This financial strain adds urgency to the conversation about enhancing the Realtor Code of Ethics to fortify the organization amid changing societal expectations.

Legal Risks and Future Directions

The proposed changes include creating clearer definitions around harassment, ensuring Realtors understand their obligations in professional encounters distinctly. By modifying the applicability of the policy, which would no longer compel Realtors to comply in personal matters, NAR aims to ensure accountability while navigating complex socio-political dynamics in a two-tiered manner.

Looking Forward

As the Professional Standards Committee prepares to review these policies, the focus remains on ensuring a fair marketplace for all. Sears has reiterated that these changes are the culmination of ongoing discussions within the organization rather than a reaction to any political figures. NAR is working diligently to adapt its policies to contemporary challenges, seeking balance in the operational landscape of real estate.

Effective real estate practices depend not just on regulation compliance but also on fostering a welcoming environment. For Realtors looking to ensure their practices align with these evolving standards and anticipating market shifts, staying informed is crucial.

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