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Understanding Clear Cooperation's Delayed Marketing
As a real estate agent, you might find yourself grappling with the newest policy from the National Association of Realtors (NAR) regarding delayed marketing exempt listings. Let's delve into what this means for agents and sellers alike.
Confusion by Design: The Real Impact of New Policies
It's no secret that NAR's policies often raise eyebrows, and this one is no different. With Clear Cooperation, the concept of delayed marketing creates more questions than answers. It allows agents to list properties in the Multiple Listing Service (MLS) but delay public visibility on sites like Zillow or Realtor.com. However, this doesn’t inherently empower the seller with control over the selling process. It simply adds another layer of complexity for agents who already have a mountain of factors to juggle.
Simplifying the Complex: How Agents Can Communicate Effectively
When presenting this policy to sellers, clarity is essential. You might want to explain it like this: “We can list your home but delay when it appears on public websites.” The key here is to understand when to introduce this concept; it’s best reserved for those sellers who have expressed concerns about privacy or public visibility. Bringing it up when it’s not relevant can only serve to complicate matters and potentially scare off clients.
Why It’s a Headache for Agents
Most significantly, this policy doesn’t assist agents in acquiring more listings. Instead, it could risk your chances of securing a listing if not communicated properly. You’ll now need to explain multiple factors such as IDX, syndication, and the logistics of delayed exposure. Present it carefully to avoid overwhelming sellers; introduce it as an objection handling technique rather than a centerpiece of your pitch.
Conclusion: Navigating These Changes
In the rapidly changing landscape of real estate, understanding new policies like Clear Cooperation is crucial. Taking the time to communicate effectively with your sellers, while adhering to broker guidelines, can make all the difference in a successful transaction.
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