Overcoming Challenges as a Parent Entrepreneur: The Story of Jayson Yoss

Jayson Yoss's journey is a powerful testament to perseverance, adaptability, and determination. Born in Long Island and raised in Orange County, California, Jayson started with humble beginnings and a vision to achieve something significant. While earning his psychology degree from the University of Arizona, he initially stepped into the world of real estate, becoming licensed in California in 1999. It was here that he found his first spark of passion property management.

While attending the University of Arizona, Jayson interned for top producers in real estate, an experience that not only gave him practical knowledge but also inspired him to obtain his own real estate license in California. Recognizing the growing potential, he quickly became licensed in Arizona and Nevada as well, positioning himself for the broader market he envisioned.

However, the path to entrepreneurship wasn't straightforward. Driven by a desire to serve his country, Jayson made the pivotal decision to enlist in the United States Marine Corps.

What began as part-time enlistment in the reserves quickly transformed into a full-time commitment when Jayson realized how much the discipline, structure, and leadership skills of the Marines resonated deeply with him. Not satisfied with remaining enlisted, he pursued officer training, eventually earning a commission of 2nd Lieutenant.

His time in the Marine Corps profoundly shaped Jayson's personal and professional ethos. Serving  two tours in Iraq and Afghanistan, and later teaching at the School of Infantry, he honed vital skills such as leadership, decisive action, adaptability, and resilience. The military taught him the importance of making quick, informed decision soften based on partial information because hesitancy could have severe consequences. This mindset translated seamlessly into his future entrepreneurial ventures, where agility and decisiveness became critical components of his success.

During his active-duty service, Jayson's entrepreneurial dreams didn't fade. In 2004, amidst his early military career, he founded GoldenWest Management. The initial inspiration for this company emerged from recognizing an unmet need among his real estate clients quality property management.

He observed firsthand that investors buying properties in Arizona required reliable property management services, a niche he felt uniquely qualified to fill. Jayson realized that property management was not only a market opportunity but an industry that offered continuous challenges and dynamic daily operations, appealing far more to him than traditional real estate sales.

Balancing military obligations and running a new business was challenging. During his deployments and active duty commitments, his small team had an integral role, helping sustain the business. In those early years, GoldenWest Management was modest, managing only a handful of properties. Yet, even then, Jayson's vision for the company's growth was clear and unwavering.

In 2012, Jayson honorably discharged from the Marines and turned his full attention to GoldenWest Management, now armed with invaluable leadership skills acquired from his military experience. He swiftly scaled operations, expanding into major markets including San Diego, Phoenix, and Las Vegas by 2014.

During this period of aggressive expansion, Jayson also navigated the profound challenge and joy of parenthood, raising triplets two boys and one girl as a father, Balancing a rapidly growing company with parenthood tested his discipline, time management, and ability to prioritize effectively. Yet, Jayson's commitment to family remained unwavering, relying heavily on a robust support system, including his parents, who provided crucial support and guidance.

GoldenWest Management thrived under Jayson's disciplined yet flexible leadership, attributes deeply rooted in his Marine Corps training. He established a culture of Commitment to effective communication; being problem solvers, efficiency thru systems and technology, accountability thru continuous learning and improvement as an organization and individuals These core values fostered an environment where both his staff and business could flourish.

By 2019, the modest venture he had launched in 2004 had grown impressively, managing over 1,500 properties across multiple states.

Jayson's vision, resilience, and strategic decisions, complemented by mentorship and coaching, were instrumental in the company's expansion and ongoing success. Reflecting on his journey, Jayson consistently emphasizes the crucial role of mentorship, discipline, and decisive action key lessons from his time in the Marines that have deeply influenced his entrepreneurial style.

For those starting their own entrepreneurial journeys, Jayson's advice is straightforward and practical: "Build your bridge step by step." He emphasizes the importance of relentless work ethic, being willing to wear multiple hats, and learning from every experience. Furthermore, he highlights the invaluable role mentorship and coaching played in his life, urging young entrepreneurs to actively seek guidance and accountability.

Ultimately, Jayson's story is about more than just building a successful business; it's about building a fulfilling life shaped by dedication, adaptability, and constant growth. His journey from Marine Corps officer to successful entrepreneur and devoted father illustrates the power of applying discipline and decisive leadership to both business and personal pursuits, creating not just success, but a meaningful and impactful life.

Part 1 was all about Jayson Yoss His journey, challenges, and the lessons He learned along the way. But now, the real work begins. 

In Part 2, The focus shifts to expanding the business and helping aspiring entrepreneurs turn their ideas into reality. New opportunities, bigger risks, and the drive to build something greater can he rise to the challenge? 

Find out in Part 2, releasing on March 31st, 2025. Subscribe to our YouTube channel for exclusive insights, behind-the-scenes content, and updates https://www.youtube.com/@Goldenwestmanagement 

Stay tuned this is just the beginning!