Add Row 
Add 
Add Row 
Add Element 
From the Field to Fintech: Saquon Barkley’s New Venture
In a groundbreaking move, Saquon Barkley, the Philadelphia Eagles' star running back, has made headlines beyond the football field. Recently, he invested in Ramp, a fintech startup making waves in the corporate credit and expense management arena, while also gearing up to star in their first Super Bowl commercial. This partnership signifies a unique trend where athletes transition from sports icons to influential investors, leveraging their fame to make impactful investments.
Barkley’s Inspired Investment Journey
Interestingly, it was Barkley who initiated contact with Ramp after being inspired by Peter Thiel’s "Zero to One", highlighting a shift in traditional celebrity endorsement dynamics. Instead of companies pursuing the VIPs, we now see athletes seeking out startups that align with their ethos. This proactive approach demonstrates Barkley's keen interest in technology and investment, as he aims to contribute to companies that help businesses streamline operations and enhance performance.
What Makes Ramp Stand Out?
Founded in 2019, Ramp has quickly established itself as a leader in expense management. With a valuation of $7.65 billion, the startup offers innovative solutions aimed at helping businesses manage their spending more effectively. Such a significant valuation underscores the growing importance of fintech in today's economy, where cost control and better financial management are crucial. In a world of mounting expenses, Ramp’s efforts to simplify and modernize this process are particularly timely.
Anticipation for the Super Bowl Commercial
Premiering just days away from the Super Bowl on February 9, the commercial features Barkley inundated by a pile of expense reports—an engaging visual representation of Ramp's mission. The ad is a perfect fusion of entertainment and product promotion that will likely resonate with viewers familiar with the struggles of expense tracking. It illustrates how large the problem is and positions Ramp as a viable solution.
Looking Ahead to New Opportunities
As startups continue to innovate, and athletes increasingly seek to diversify their portfolios through smart investments, collaborations like that between Barkley and Ramp could serve as case studies for emerging entrepreneurs. They represent how influential figures can not only endorse but actively participate in the growth and direction of new ventures.
Write A Comment