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Understanding Taiwan's New Ad Requirements: A Must for Facebook Marketers
Advertising on Facebook might seem like a straightforward task, but if you're targeting audiences in Taiwan, there are new hurdles to jump. Taiwan's regulations now require detailed verification of both the 'Beneficiary' and the 'Payer' involved in an advertising campaign. This mandate underscores the importance Taiwan places on transparency for online advertising.
Navigating the Beneficiary and Payer Verification Process
Setting up your account to comply with these new rules involves a few steps. Primarily, marketers need to identify the 'Beneficiary'—this is the individual or entity directly benefiting from the advertisement. Similarly, the 'Payer' is the one funding the ad campaign. This requirement might sound familiar if you’re accustomed to advertising within the European Union, but it's now essential for Taiwan, too.
Unique Regional Requirements and Their Impact
This regulation extends beyond straightforward ad targeting in Taiwan. A campaign that unintentionally reaches Taiwanese users, like through global remarketing strategies, also falls under this rule. As these types of compliance issues vary by region, marketers can stay ahead by understanding and adapting to them swiftly, reducing potential campaign interruptions.
To explore more about the recent changes in Taiwan’s advertising regulations, you can read the original report here: https://www.jonloomer.com/qvt/beneficiary-and-payer-in-taiwan/.
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