Unlock New Advertising Opportunities with Discord's Mobile Video Quests

Discord's Mobile Expansion: What Small Businesses Need to Know

Discord has taken a bold step by expanding its rewarded advertising format, known as Video Quests, to mobile devices, marking a significant evolution in its advertising strategy. This new initiative is set to launch in June 2025, allowing advertisers to reach Discord's active users more effectively on mobile platforms.

According to Peter Sellis, Senior Vice President, Product at Discord, this move aims to boost engagement by connecting brand partners with Discord's mobile community in a meaningful manner. Sellis emphasizes the platform's goal to create authentic advertising experiences that resonate with users, enhancing brand visibility while maintaining a user-first approach.

Revolutionizing Advertising Through Gaming

Initially launched in 2024, Discord's Quests advertising framework was designed primarily for game discovery. Video Quests has since evolved to encompass not just gaming, but media and entertainment as well. This shift highlights the platform's versatility and its potential to support brand awareness through high-impact visuals. For instance, major franchises, like miHoYo's Genshin Impact, have effectively utilized Play Quests to engage audiences, demonstrating a 80% increase in gaming activity during promotional efforts.

Harnessing the Power of Engagement

This expanded format provides benefits beyond mere advertising. By offering users rich content such as trailers or major announcements in a reward-based model, Discord encourages interaction and prolongs user engagement. As mobile usage continues to soar, small businesses now have the opportunity to take advantage of this innovative advertising approach. Engaging users effectively on different platforms ensures businesses reach wider audiences efficiently, focusing on growth in the gaming and mobile sectors.

Why This Matters for Your Small Business

As businesses navigate the evolving digital marketing landscape, understanding and leveraging new advertising opportunities like Discord's Video Quests can be essential for achieving competitive advantage. With its unique cross-platform integration, marketers can craft campaigns that resonate quickly with a mobile-heavy audience. This expansion signifies a shift in how brands can communicate directly with consumers, fostering authentic dialogues beyond traditional ad methods.

Stay informed about the trends that shape the advertising world and explore how platforms like Discord can enhance your outreach strategy. Learn how to invest smarter today with our free information – no obligations, and nationwide support available.