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June 08.2025
2 Minutes Read

Zillow's Cloud HQ Model: Why Remote Work Is Here to Stay

Young woman using laptop and phone in modern kitchen, illustrating Zillow's Cloud HQ remote work model.

Embracing the Cloud: Zillow's Strategic Shift

In a world where many companies are returning to traditional office settings, Zillow is flying in the face of convention. At Fortune’s Workplace Innovation Summit, Dan Spaulding, Zillow's Chief People Officer, championed the company's innovative "Cloud HQ" model, emphasizing its role in transcending traditional work environments. According to Spaulding, this approach enables employees to operate where and how they feel most productive, which has redefined Zillow's corporate culture.

Employee Empowerment and Productivity

While tech giants like Amazon and Google have dialed back remote work, Zillow is doubling down. The Cloud HQ strategy prioritizes employee empowerment and has yielded impressive results. Spaulding reported that it allows the company to recruit talent from all over the U.S., increasing applicant numbers by fourfold per role. This freedom has translated into a remarkable 94% of employees expressing pride in being part of Zillow, underscoring the positive impact on morale.

The Financial Upsides of Remote Work

On the financial front, Zillow’s transition has proved lucrative. Since adopting the Cloud HQ model in 2020, the company reduced its office space by a staggering 73%. This strategic downsizing cut its leasing costs from $54 million in 2022 to an anticipated $18 million over the next four years, while also projecting $26 million in sublease income. The tangible savings highlight how remote work isn’t merely a perk but a savvy business strategy.

The Importance of In-Person Connections

Despite the dedication to remote work, Zillow recognizes the value of occasional in-person interactions. To foster collaboration and team cohesion, the company organizes "Z-retreats" to bring together employees from similar markets. Spaulding states, "This transparency helps our employees engage with the larger picture beyond their daily virtual interactions," illustrating that while remote work is beneficial, human connections remain vital to company culture.

Your Opportunity Awaits — Invest Smarter

Zillow's commitment to remote work exemplifies a shift in the future of work, redefining how companies can effectively balance employee satisfaction and productivity. If you're in the real estate sector, consider how you might adopt similar strategies to enhance your own business environment. Learn more about smarter investment opportunities with no obligation—because growing your real estate game has never been more crucial.

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